In designing the new logo, my brief was very clear. Truth proclaimed at The Bridge
was, as it has always been: without compromise, the Bible taken at face value without
re-interpretation, a sound evangelistic foundation, a love for Israel and a finger
kept firmly on the prophetic pulse of the world.
I was keen to keep clear of all the usual hackneyed imagery used by most churches
and Christian groups and wanted to create something that was fresh and distinct,
yet maintained the Fellowship's unashamed love for Israel and it's love of the truth.
The name descriptor was quite easy and is expressed in two simple words, Bridge Lane.
The Menorah motif took shape on its own and it was as though some 'divine hand' was
guiding me as I began to draw the shapes. The candle holders, all of a sudden took
on the shape of Rams horns or Trumpets and this stood out so obviously that I couldn't
escape what was before my eyes. It was as though the Lord was making a statement
about the nature of the role and function of The Bridge - i.e. a church that was
not fearful of sounding the trumpet of truth to all the nations. The central flame
is representational of the 'Ruach' or Holy Spirit of God, fanning the flame of truth
from the centre.
Similarly, the web banners (heading this and the Home Page) were based on the themes
of light, darkness and pending global change with a family placed in both versions
to represent the 'human element'. The imagery is quite strong and even provocative
to draw attention to the prophetic nature of the message that goes forth from The
Bridge. Appropriate scripture accompanies both web banners.